Blue Chalk teamed up with Portland agency Must Be Something to set the stage for LeBron James’ fifteenth NBA season.
This multi-platform spot was created for Nike Basketball and features the renowned Idris Elba in the role of the wise voice of basketball. His words are dark and knowing and his message clear – fair warning to any challengers in the way of the Cleveland Cavaliers star as he returns to the hardwood to reclaim the NBA title.
Welcome to Season 15.
Voiceover: Idris Elba
Agency: Must Be Something
Creative Director/Writer: Jed Alger
Creative Director: Marty Grasser
Accounts Director: Andrew Schafer
Production Director: Anna Gatewood
Art Buyer: Amy Carleton
Post-Production: Blue Chalk Media
Editor: Sarah Marcus
Production Manager: Jesse Crowell
Creative Director: Rob Finch
Business Affairs: Pam Huling
Music: Maria Kjellstrand & Extreme Music
Sound Design: Chip Sloan, Digital One